• The atmosphere of a transition from low tech to high tech.
    The 996 gives the feeling of being "out of date."
  • 人が履いて初めて完成する余白がある。<br>ベーシックでいて、上級者向けでもあると思ってます。<br>
  • People who choose the 996 are people with character and style.
    I want to create my own style that suits this.
  • The 996 is loved by everyone from babies to grandfathers, and makes you feel like a human.
    It is a gentle presence that walks with me when I want to return to my true self.
  • There are times when I really miss this authenticity.
    It feels like I'm on my second lap now.
  • The 996 has a definite background and culture.
    Once you know that, you'll definitely want to wear them (laughs).
  • I first wore the 996 in the 1990s because I thought it would go well with vintage clothing.
    I really like the feel of this N mark.
  • 欲しいな、履きたいなと自然に惹かれて買ったスニーカーが996でした。<br>足に良いってことは、履けばわかります。<br>
  • I’m a musician.
    I want to live freely, without restrictions, and in a comfortable way, just like listening to music.
    The 996 is the perfect shoe for me.
  • The 996s that I first wore when I was young brought me, back when I was still nobody, a little closer to becoming the adult I aspired to be.
  • After photographing Ryuichi Sakamoto, he started wearing New Balance shoes himself.
    It's really healthy, and the 996 in particular is incredibly stable.
  • It's only natural that it's stylish.
    What's important about shoes is that they can be worn multiple times and are comfortable.
    The 996 meets all of these requirements.
  • 感覚は革靴に近いかも。<br>なんとなくスニーカーに飽きて来ると、不意に996が履きたくなります。<br>
  • I choose the 996 because I don't want my shooting performance to be affected just because my legs are tired.
  • A slim silhouette that's perfect for dressing up.
    I still have a special affection for the 996, both when I first wore them in the '90s and now.
  • All three of us in our family went to various places wearing matching 996 shoes.
    It's easy to move around in and it's a special model for us.
  • The fact that it can be recognized by its model number is proof that it is a beloved classic.
    These three numbers will surely remain even 50 years from now.
  • The 996's unique position, somewhere between a sports shop and a select shop, is appealing.
  • The 996 is a great supporting actor.
    Even if it doesn't become number one, it's something we can continue to seek out.
    That's amazing.
  • It's a timeless classic, but it still feels new today.
    I like to think about how to wear them in a way that suits me.
  • It's like a home that I return to every now and then.
    I've looked at a lot of different shoes, but 996 was definitely the best.
  • I have about 150 pairs of New Balance, but if I'm dressing nicely, I always wear 996s.
  • The age of my eldest daughter, who is in the second year of junior high school, is the same as my 996th year in history.
    There are no other shoes that are as stylish and suitable for raising children!
  • It's so normal and so cool.
    I want to convey that fun to the next generation.
  • With the 996, I don't feel like I'm being forced to wear them.
    It's close to my true self, and I always come back here after a full circle.
  • No matter how cute they are, I won't wear shoes I can't run in.
    These shoes are a perfect match for me.
  • This model has a strange connection with me, who was born in 1996.
    As I'm looking to make a fresh start, I'm wearing the 996.
  • I'm an omnivore when it comes to clothes and music, but I like to keep my footwear classic.
    That's why we need something real like the 996.
  • 996 is the uniform.
    It's something that everyone wears in every era, and I like to say, "This is how I wear it!"
  • It's not a manufactured trend or a passing faux pas.
    I think the 996 is a shoe that doesn't pander.
  • 上品でいて、ストリートにもハマる996。<br>トレンドよりも、こういうもののルーツを知る方が面白い。<br>
  • The 996 gives you the feeling that you have a firm grip on the floor, yet doesn't tire you out easily.
    For me, dancing with the soles of my feet is the best!
  • 昔なら絶対グレーを選んだけど、歳を重ねた今はこの996のアースカラーが愛おしく感じます。<br>
  • I want running to be more accessible and fun for more people.
    The 996's looks and functionality will surely help bridge that gap.
  • ルーツを辿って楽しめるから、996に惹かれるのかも。<br>僕がおしゃれだと感じるのも、そういう人。<br>
  • Razor Ramon RG
  • Kogaken
  • Mito Natsume
  • Centchihiro Chichi
  • Kento Nagatsuka
  • Ko Arata
  • Kaoru Uno
  • Kota Mizunuma
  • SAMI-T
  • Yataro Matsuura
  • Shingo Wakagi
  • Emi Uto
  • Masayuki Ozawa
  • Chihiro Ishino
  • Michihiko Kurihara
  • Masashi Asada
  • Hiroshi Doichi
  • Yuuta Kaji
  • Sara Marie
  • Matsukawa So
  • Miho Nojiri
  • Takashi Sakurai
  • Tokunaga Chinatsu
  • SAKUTTY
  • Ayane Kojima
  • PUTAMI
  • Okamoto Yu
  • CHIORI
  • HIBARI
  • YURIN
  • Kaleido
  • Kurumi Shiina
  • Kenji Kumaki
  • Miki Shimura
  • Takuma Nagae
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めちゃくちゃ普通で、格好いい。その面白さを僕も次の世代に伝えていきたいんです。

ソーシャル メディア マーケティングエージェント、マーケティングストラテジー プランナー、PR

SAKUTTY

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35

Since its introduction in 1988,The 996 is New Balance's signature shoe.It has been loved throughout the ages.

However, even if they are wearing the same 996 modelThere must be as many reasons for this as there are people who chose it.What became clear through the testimonies of 35 people of various generations and lifestylesThe unchanging value of the 996 and its current status.

Even after 35 years, it still looks fresh.What is the unique character of one of New Balance's greatest masterpieces?

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