[NB Official] New Balance | NB SHAPED BY SUPERfeet: New Balance [Official Online Store]

From everyday life to sports
High-performance insoles to support your everyday comfort
Introducing "NB SHAPED BY SUPERfeet®"

SUPERfeet® is a leader in the insole industry, and continues to create insoles based on the expertise of podiatrists.

New Balance's next generation insoles are built with your needs at the heart of everything we do.

function

The shape of Superfeet changes the strain placed on the body.

Three-dimensional shape

It enhances the natural movement of the foot, disperses shock and reduces stress and strain on the body.
Rounded heel shape

Compared to a flat heel cup, it provides less pressure and a more comfortable fit.
Deep and stable
Heel Support

Its heel wrap position naturally redistributes pressure, optimizing the pressure on your body for improved comfort.
Always a comfortable fit

Superfeet insoles come in several types, allowing us to provide comfort to the feet of as many customers as possible depending on the condition of your feet and the occasion.

*Adding NB SHAPED BY SUPERfeet® insoles to your shoes constantly changes the forces under your feet.
Altering these forces can result in observable changes in foot alignment, movement or position, although effects may vary from person to person.

history

The origins of each

New Balance

The New Balance Arch Company was founded in Boston, Massachusetts, USA, making corrective shoes for people with foot problems.
William J. Riley, a 33-year-old immigrant from England, developed a high-quality "arch support insole" inspired by the chicken's foot, which uses three claws to maintain perfect balance.
The company name "New Balance" was born from the idea of bringing an extremely comfortable "new sense of balance."

SUPERfeet®

This is a premium insole with a medical background that inherits the technology, structure, and design (utility model and patented) of custom-made insoles (orthotics) for treatment developed by Northwest Podiatric Laboratory.
Its natural support and performance enhancing foundation has provided comfort, pain relief and added value to millions of people's lives.
The philosophy of developer and founder Dennis and podiatrist Chris, to "release insoles based on foot biomechanics in podiatric medicine at an affordable price that can help many people," is still carried on today.

merchandise

New Balance's Flex Cushion insole is made of thick foam that provides excellent cushioning.
The unique sole design also promotes natural foot movement, providing a comfortable fit.

❶ Fatigue-free design

With two layers of cushioning foam,
Makes you feel light on your feet
❷ Moisture absorbing and quick drying

Reduces odor and friction
Designed to minimize
❸ Heel cushion

To cushion the impact from the ground
Designed
❹ Flexible arch support

Supports the natural movement of the foot

Recommended arch type:Low to normal

thickness :Thick (forefoot 7mm, heel 11mm)

price :5,940円

View details

Durable and low profile shoes

❶ High density foam

Overall comfort and
❷ Moisture absorbing and quick drying

To reduce odor and minimize friction
Designed
❸ Flexible heel cup

The shape wraps around the heel,
Moves with your feet
❹ Arch support

Placed right where you need it on your feet

Recommended arch type:Low to normal

thickness :Thin (forefoot 3mm, heel 5mm)

price :6,930円

View details

For those who want both cushioning and support.

❶ Dual-layer comfort foam

Two layers of luxurious cushioning inside the shoe
It relaxes your feet
❷ Moisture absorbing and quick drying

To reduce odor and minimize friction
Designed
❸ CFX Carbon Fiber

Gravity-defying support and maximum
To achieve energy return,
Uses carbon fiber technology
❹ Deep heel cup

Disperses impact during heel strike
With gel pod

Recommended arch type:Normal to high

thickness :Slightly thick (forefoot 5mm, heel 8mm)

price :7,920円

View details

lineup

Superfeet Insole Casual Flex Cushion

6,930円(税込)

I registered as a favorite
Superfeet Insoles Casual Slim Fit Arch Support

8,470円(税込)

I registered as a favorite
Superfeet Insole Running Ultra Cushion CFX

9,460円(税込)

I registered as a favorite

View the list

NB SHAPED BY SUPERfeet

Installation Procedure

Remove

Remove the original manufacturer's insole that came in the shoe.
Hold

Place the manufacturer's insole that came in the shoe on top of the insole you've chosen.

A: Place the heel part of the insole together and press it down, then align the back part.

BTo align the forefoot of the two insoles, press the inner edges together at the widest part of the forefoot.
trace

C: Trace the pattern onto the New Balance insole with a pen.

If you don't have a sockline, trace the outsole of your shoe or use a sample as a guide.
Trim Inserts

Trim along the traced lines and place the insole into the shoe.

chart

￥ 7,920

Normal to high

Forefoot 5mm, heel 8mm

★★★

★★

★

￥ 6,930

Low to normal

Forefoot 3mm Heel 5mm

★

★★

★★★

★

￥ 5,940

Low to normal

Forefoot 7mm Heel 11mm

ー

★

★★

★★★

ー

￥ 2,200

ー

Forefoot 4mm Heel 6mm

★★

★★★

★★

★

￥ 1,870

ー

Forefoot 4mm Heel 6mm

★★

★★★

★★

★

￥ 1,430

ー

Forefoot 5mm, heel 6mm

★

★★

★

￥ 2,860

ー

Forefoot 6mm, heel 8mm

ー

★★★

ー

model
Price (tax included)
Arch Type
Insole Thickness
Support (1-5)
Usage Scene	marathon
	Running
	jogging
	Walking
	Daily Use
	Gym Training

FAQ

Wearing insoles
What are the benefits?

● The human foot is designed to adapt to uneven, natural terrain, but thanks to man-made surfaces like concrete sidewalks, tile floors and paved roads, our world has become hard and flat. For your feet, that can be exhausting. SUPERfeet® shape works by interacting with the ground and your foot in ways that traditional shoes can't.

● Insoles not only help reduce general foot fatigue and add personalized comfort to your shoes, but they have also been shown to improve performance and help resolve a variety of common foot and lower leg injuries (including plantar fasciitis, heel pain, shin splints, patellofemoral pain syndrome, IT band syndrome, Achilles tendonitis, etc.).

What are the benefits of insoles?

● SUPERfeet® shape works by interacting with the ground and your feet in ways that traditional shoes cannot.

● SUPERfeet®'s distinctive shape adapts to your foot rather than the typical flat midsole found in most shoes, providing a custom fit and feel for any activity.

How often should you use insoles?
Should I exchange it?

● NB SHAPED BY SUPERfeet® insoles last an average of approximately 500 miles (12 months), depending on factors such as weight, shoe type, activity, frequency of use, and foot stability.

● Just as you replace your shoes when they start to wear out, if your SUPERfeet® insoles no longer feel as comfortable as when they were new, it may be time to replace your shoes. (For example, if your insoles take on the shape of your foot, or if the insoles start to tear, etc.)

SUPERfeet® and
Custom made insoles
What is the difference?

● Research has shown that off-the-shelf insoles like NB SHAPED BY SUPERfeet® are just as effective as custom insoles in increasing comfort, reducing pain and improving performance for many people.

● NB SHAPED BY SUPERfeet® is not a replacement for custom-made insoles formulated by a medical professional. Custom-made insoles often do not fit all types of shoes, so if you already have custom-made insoles, NB SHAPED BY SUPERfeet® can be used as an option for hard-to-fit footwear.

From everyday life to sportsHigh-performance insoles to support your everyday comfortIntroducing "NB SHAPED BY SUPERfeet®"

function

history

The origins of each

New Balance

SUPERfeet®

merchandise

lineup

NB SHAPED BY SUPERfeet

Installation Procedure

chart

FAQ

Wearing insolesWhat are the benefits?

What are the benefits of insoles?

How often should you use insoles?Should I exchange it?

SUPERfeet® andCustom made insolesWhat is the difference?

From everyday life to sports
High-performance insoles to support your everyday comfort
Introducing "NB SHAPED BY SUPERfeet®"

Wearing insoles
What are the benefits?

How often should you use insoles?
Should I exchange it?

SUPERfeet® and
Custom made insoles
What is the difference?