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Heritage running footwear led by 990 is worn by everyone from global fashionistas to local legends.
It has become a staple for people at all stages.
Originally developed to be the best running shoe on the market, the shoe was first released in 1982.
Since then, the design has been updated and the color variations have increased,
As the 990, its coveted status remains unchanged.
The 990 Series is so amazing that it keeps us coming back to build it.
In the 990v6,
By incorporating a FuelCell midsole,
Improved cushioning, resilience and light weight.
It provides an even more comfortable fit.
The 990 series' classic silhouette has been updated with subtle changes.
This was made possible through 40 years of technological development.
Directed by New Balance owner Jim Davis
By continuing to implement
It has established itself as the best sneaker.
The 990 series combines understated elegance with genuine practicality.
Modern performance technology and
A timeless combination of craftsmanship.
In the spring of 1978, New Balance
We have undertaken ambitious research and development initiatives.
Regardless of time or cost,
We have developed the best running shoes technically possible.
As a running shoe at that time,
The original 990 was sold for the bargain price of $100.
The function has also been reconstructed into a new form.
This established the design of the later "990".
The absorbs on the front of the foot are now visible.
Upgrades were visible everywhere.
Based on the 991 specifications,
Functional improvements have resulted in improved comfort and fit.
For added stability and support,
Introducing new cushioning technology.
It was born 30 years after the debut of the original 990.
It is significantly lighter in weight and more practical.
With outstanding stability and cushioning
New Balance offers the ultimate comfort.
Born from tradition and innovation,
A contemporary silhouette that combines new design and functionality.
It will be released in 2022 to commemorate the 40th anniversary.
Equipped with cutting-edge technologies such as FuelCell
Latest model.