Traditional crafts artists who cross over with NB's approach

Traditional Japanese craftsmanship and New Balance manufacturing.
To explore the overlap between these two, we collaborated with three of Japan's leading traditional craftsmen.

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  After splitting the bamboo, the pieces are put together, tied with thread, pasted with paper, and painted in a single process. This manufacturing process, which is extremely rare even in Japan, is the true essence of Kojima Shoten. While protecting this tradition, they continue to challenge themselves with their 200-year history. "Things that continue through the ages are born out of necessity." While unnecessary things are disappearing, Kojima feels a deep sense of pride in his family business, which has continued for so long, and is also happy to continue to protect it with his family. And the challenge of how to coexist with the modern era is reflected in his techniques and products. As he states, "Both lanterns and New Balance products are things that fit into everyday life," both share a common feeling of consideration for how the products will positively affect the daily lives of customers. You can feel his strong will to convey to the world the Japanese traditions and delicacy that can be understood by using them.

  Kojima Shoten, Ryo KojimaRyo Kojima

  Born in Kyoto in 1989. After graduating from high school in 2008, he began his training at Kojima Shoten, a company with a proud history dating back to the Kansei era of the Edo period. He inherited the techniques and traditions of producing sturdy and rugged Kojima-style lanterns. In 2021, he became the representative director of Kojima Shoten Co., Ltd. Every day, he pursues the possibilities of new lanterns that emphasize the texture of the material and its relationship with the space.

  
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  When he first came into contact with crafts, he could not see their true value. "I was so focused on learning the techniques that I didn't realize who would use my crafts and in what situations," he recalls. However, after seeing professional chefs actually using his products, he discovered the significance of crafts, which should be respected even in the home. For him, craftsmanship is somewhere between "pursuit of quality" and "optimization of production volume." "The difference between crafts and art is that they are made for people. That is also what we have in common with New Balance. By experiencing them directly, the value becomes clearer. That's why I want people to feel our crafts and New Balance in person." In today's convenient lifestyle, he strongly wishes to cherish the attitude of "exploring" true value.

  Wire Mesh Tsuji ToruToru Tsuji

  Born in 1981. As the second generation owner of Kanaami Tsuji, a famous Kyoto wire mesh store, he produces handmade wire mesh products and bent ring products. While inheriting traditional techniques, he is challenging himself to produce products suited to modern lifestyles, such as tofu scoops woven using a technique called Kikudashi, lampshades, and ceramic grills, and is expanding overseas.

  
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  He is well aware of the depth of the "realism and dignity" that is embodied in traditional crafts. He defines craftsmanship as "a combination of tradition and innovation, leaving only what is necessary through repetition." In particular, in Nabeshima ware, the selection of materials, the nuances of shape and color, and the transmission of techniques are very important. He always challenges himself with new ideas and techniques while protecting the underlying history, value, and quality. He has a clear passion for craftsmanship, believing that "it is important to choose the best materials with sincerity and pay attention to the details." "New Balance shares with Hatamatsu Touen the appeal of everyday use and a non-intrusive brand attitude." Through this collaboration, he hopes to bring Japan's unique sensibility and modest beauty to the world.

  Hatamatsu Pottery Garden, Shuji HataishiShuji Hataishi

  Born in Imari City, Saga Prefecture in 1985. While inheriting the tradition and history of Imari Nabeshima ware, he continues to take on new challenges based on traditional expression methods. Using his knowledge of sculpture, he seeks new expressions by combining the appeal of materials, traditional techniques, and new sensations. He has also collaborated with famous brands both in Japan and abroad.