[New Balance Official] USA/UK M990BK6

*The heel logo design of the M/W990v6 will be changed to a new specification.

*The stock at our online store will contain a mixture of old and new heel logos.
*Please note that you cannot choose the logo design of the product to be shipped, so please understand this before purchasing.
Please refrain from making inquiries regarding this matter.

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With understated elegance and genuine practicality, the 990 Series combines modern performance technology with timeless craftsmanship.

Led by the 990, heritage running footwear has become a staple for people at every stage, from global fashionistas to local legends.
Originally developed to be the best running shoe on the market, these shoes were first introduced 40 years ago.
Since then, the design has been updated and more color options have been added, but the 990's coveted status remains unchanged.
The 990 Series is so amazing that it keeps us coming back to build it.

The updated 990v6 design does away with the traditional midfoot saddle and instead features pigskin suede and synthetic leather overlays that flow from heel to toe over the mesh upper.
While this visually evolved design is one of the most dramatic changes from the last-generation model to this one, the biggest functional leap actually happens under the hood.
With the added cushioning, rebound and lightweight nature of the FuelCell midsole, the evolution of the 990 becomes clear the more you look at it.

New Balance's signature 990 series was launched in 1982 as an on-road running shoe.
Developed using the latest technology, it was released for $100, a very expensive price at the time.
It became a hot topic when its advertisements at the time boasted that it scored "990 points out of a possible 1000," and it has since continued to evolve through 14 generations, with the 995, 996, 997, 998, 999, 990, 991, 992, 993, 990v3, 990v4, 990v5, and 990v6.
Since its original release, this series has always been manufactured in factories in the United States and is a legendary part of the brand, embodying New Balance craftsmanship and functionality.
The 990's unique minor changes, which have been repeated to slightly update the classic silhouette, are the result of 40 years of technical development and continue to implement the original instructions of New Balance owner Jim Davis, solidifying its status as a premium sneaker.

The shoe's thoughtful design, minimalist aesthetic and unquestionable comfort have been passed down through generations and are indisputably relevant to sneaker culture today.