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New Balance will release the brand's signature color, "gray,"
We will shine a spotlight on new and classic expressions and celebrate them as "Grey Days" throughout the month of May.
To celebrate Grey Days this year, we have prepared grey-themed shoes and apparel as well as special projects.
Celebrate Grey Days with New Balance.
In the 1980s, New Balance purposefully introduced the color "grey" to create superior running shoes.
In keeping with its "Fearlessly Independent" ethos, "Grey" stands out among its competitors.
At the same time, they perfectly complement the concrete and asphalt backdrop of an urban environment, making grey running shoes suitable for any occasion.
Shoes have evolved as technology and materials have changed.
"Grey" continues to embody New Balance's timeless quality and style in all its forms.
special content
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Start the testGR(E)AT TEST
"Great 50 Quiz" is a New Balance-related quiz produced by Begin, a magazine that has been covering New Balance for many years. From beginner classes that anyone can easily solve, to super difficult questions that will impress even experts. Please try to get all the questions right!
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Double Points Campaign
To celebrate Grey Days, we are running a campaign where you can earn double points when you purchase eligible products during the campaign period.
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Grey Days Limited Edition BOX
All customers who purchase the shoes will receive them in a Grey Days limited edition shoe delivery box decorated in grey. The inside of the box features a special design with the Grey Days campaign visuals.
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view the detailsOfficial Store
Starting Thursday, May 2, 2024, customers who come to the store wearing New Balance Grey shoes will receive a free sticker, and a free Grey Days exclusive shopping bag with the purchase of eligible products. In addition, there will be a store event exclusive to myNB members.
Limited items to celebrate Grey Days
"Uni-ssentials by TDS" is a performance lifestyle apparel collection announced by TOKYO DESIGN STUDIO New Balance in 2023. By eliminating age and gender categories and leaving fit and style to the wearer, we pursue new comfort for everyone and continue to update our products. The latest version, the SS24 season Grey Days capsule collection, will be released in limited stores.
See list
District Vision & New Balance
The lineup includes collaboration models and apparel collections celebrating the Grey Days.
Fresh Foam X 1080 ‘Grey’
A new grey colour has been released, which is easy to match with any fashion.
The 1906R
A reimagining of the 1906, a running shoe symbol of the 2000s
The lifestyle model "1906R" now comes in stylish new colors.
The GREY 9BOX T-shirt
A new “FIT” proposal from the T-shirt collection based on the concept of “Fun for Sport, Fun for NB”.
Choose from nine silhouettes to find the fit that brings out your individuality.
The lineup commemorates "Grey Days" and includes items dressed in grey, the colour that symbolises the New Balance brand.
Popular items in "gray"
The Audazo Numeric ‘Grey’
The popular futsal model "AUDAZO" has been updated.
A concept model with a skateboard-inspired upper that is more durable.
The Coco CG1 ‘Grey’
The signature model "Coco CG1," designed to bring out the best in contracted athlete Coco Gauff, is now available in a new grey-based leather color.
Grey Days Product List
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