If you are a myNB member, you can enjoy free shipping on orders over 5,000 yen (tax included) at any time!
Plus, kids' shoes are always shipped free!

About the site

～Giving shape to customer feedback～

About the siteThank you for using it all the time.

We aim to create a website that is easy for customers to use and understand.
We use each and every piece of feedback we receive as encouragement and improvement.
We will never be satisfied with the status quo and will sincerely listen to what our customers have to say.

Below we introduce some examples of improvements that have been made based on customer opinions and requests.
New Balance official online store and outlets are:
We will continue to work hard to provide you with a pleasant shopping experience.

All the management staff look forward to hearing your opinions.

*The content is from the time of publication and services may differ from the current situation.

  1. 2023.5 [NEW]I couldn't use PayPal because the number of items purchased was limited. I also wanted to use PayPay coupons because they are popular items and sometimes sell well.


    Currently, d Payment, Merpay, PayPay, and Yamato deferred payment cannot be used for products with a limited number of purchases. We apologize for not being able to improve our service, but we have made improvements to display a payment alert on the cart confirmation screen before proceeding to payment.

  2. 2023.5 [NEW]The review posting screen was difficult to understand, and since I purchased multiple items I nearly posted the wrong review.


    Thank you for posting your review. You can post a review from My Page after logging in and selecting "Write a Review" in the order details. As an improvement to the posting screen, since the explanation and guidelines between the product name and input screen were long, we have reduced it to only the necessary items and made it easier to read. We look forward to your future posts.

  3. 2023.4 I don't know the product number and want to search by image or feature, but there aren't many search results. For example, I would be happy if it were possible to search by keywords such as what someone else was wearing or what kind of thick soles they wore.


    A new feature is the ability to search by hashtag. Hashtag items that match the characteristics of the product will be displayed at the bottom of the product details page to automatically categorize the content that people often search for and make it easier to search. For example, if you click on "#Rainy Day Shoes," related products that are waterproof or water-repellent will be displayed as search results. #Thick-soled shoes will result in both running shoes and lifestyle shoes, regardless of category. Please try it.

  4. Regarding the 2023.3 lottery sale, I am having trouble entering my address on the application site. I hope this will be fixed soon.


    We have received complaints that when applying for the lottery, it is difficult to input the numbers for the address. The lottery application site has been improved to automatically determine whether numbers are half-width or full-width.

  5. Is there any way to pay later, like paying by invoice?


    Starting December 16th, 2021, you will be able to choose to pay later.
    When placing an order, you will need to authenticate your email address and mobile phone number to complete the purchase.
    You can make purchases without a credit card, just enter your email address and mobile number.
    *You will need to enter the 4-digit authentication code sent to you via SMS.
    Multiple purchases can be paid for together by the 10th of the following month.
    Please refer here for details.

  6. What smart payments are available? Will there be more in the future?


    Merpay is currently available at the official online store. Also, from September 8, 2021, you can now use the cashless payment service "PayPay" at both the official online store and outlet!
    You can accumulate PayPay bonuses according to the payment amount with PayPay.
    Please refer here for details.

  7. Is there a recommended search method? I'd like to know what products are popular.


    We recommend Ranking Market. It has a function where you can enjoy various rankings, such as basic rankings such as shoes and apparel rankings, rankings perfect for the season, and store rankings from the New Balance official store.
    You can also set your own preferred conditions and view the rankings!
    *New Balance Official Store rankings are for myNB members only.
    For more information Here Please refer to.

  8. I wish there were more payment options at the outlet, I'd like to collect d points, and there are so many official options to choose from.

    We have made improvements so that you can choose the same payment methods at the outlet as you can at our official online store.
    Amazon PAY, dPayment, Kuroneko Payment on Delivery (Convenience Store Payment, Post Office Transfer) have been added.
    Please refer here for details.

  9. The tax rate has increased, and when you add an item to your cart, the price changes and it's hard to tell if it's a tax-excluded price. I feel there's a discrepancy.

    In accordance with the increase in the consumption tax rate from 8% to 10% on Tuesday, October 1, 2019, we have changed our price indication from "price excluding tax" to "price including tax" as of Thursday, December 5, 2019.
    Example: Before: 5,000 yen + (tax) ⇒ After: 5,500 yen (tax included)
    *In some news releases and previously published content, prices may be listed excluding tax.

  10. This is my first time buying online, so I'm worried about security...
    I can't use the phone ordering service because I'm at work...

    To enhance security, the official New Balance online store has implemented additional authentication.
    In addition to entering your ID and password, you will also be required to enter a security code, which helps prevent unauthorized access to your information by anyone other than you.
    If you connect from the same browser, additional authentication will be omitted from the second time onwards, so you won't have to worry about using the browser you normally use.
    *If you are an existing member who registered before June 13, 2019, your membership will be set to [Do not use]. If you wish to use the service, please change your setting on My Page.


  11. It's a hassle to have to enter it every time you log in to the app.

    We have made the change so that it will be reflected when you log in to the [MyNB] tab at the bottom of the app. For your convenience, please log in before shopping.


  12. When searching on a smartphone, it would be nice to be able to search just by keyword, like 996.

    Just enter the number in the search window and the shoe model number and image will be displayed. It's now easier to search even if you don't know all the part numbers.


  13. I don't know how to pay for Yamato deferred payment. How can I pay? Please provide a detailed explanation on your website.

    When selecting [Payment Method] on the order screen, if you select [Yamato Postpay], the following information will now be displayed.

    【Display content】
    For Yamato postpaid delivery, a payment slip will be sent to you by mail separately from the arrival of the product. Please pay at your nearest convenience store or post office. *The sender will be Yamato Credit Finance Co., Ltd.