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「クラシック」は、退屈な言葉ではない。
それは、「古さ」を連想させるものでもない。
ものづくりへの情熱を持続させること、
その情熱が現代でも
強く支持されることこそ、本質。
時代を超えて魅了する
不朽のデザインと、技術の追求。
品質と製造に対する揺るぎないコミットメント。
MADE IN JAPAN U1500JP,
クラシックに新たな息吹を。
新時代を捉えた
ステイタスシューズの誕生。
The 1500 was released in 1989 as the second model in the 1000 series. It was the first shoe to feature the ENCAP midsole, a one-piece molded shoe that combines highly cushioned EVA material with stable PU material. The main material used for the upper was synthetic leather, which is lightweight, durable, and stain-resistant. The biggest change in design at the time was the reduction in the size of the "N logo." The design became sharper and more refined. The 1500, which evolved greatly in both function and design, became famous as a status shoe for runners and people around town.
JAPAN MADE to commemorate the 35th anniversary of 1500
To celebrate the 35th anniversary of the birth of the "M1500", a special JAPAN MADE model U1500JP was produced by M.Lab. This pair of shoes, which respects the original design while incorporating Japanese craftsmanship, beautifully harmonizes tradition and innovation. M.Lab's outstanding technology and passion have been poured into this special finish worthy of the 35th anniversary. Experience the new appeal of the timeless 1500 with this JAPAN MADE model.
U1500JP
79,200円（税込）
Scheduled to be released on November 28, 2024
Sales at the New Balance official store will be conducted through a pre-sale lottery system.
Applications for the lottery will be accepted online, so please be sure to read the notes before applying.
Advance lottery application has closed
【応募受付期間】
2024年11月1日（金）13:00 ～ 2024年11月11日（月）13:00
※11月1日（金）～11月11日（月）の期間中、
ニューバランス原宿にて、U1500JPの展示も行います。
The upper is made of soft domestic nubuck and domestic smooth leather.
The shoe uses an ENCAP one-piece molded midsole that combines EVA material for excellent cushioning and PU material for excellent stability.
It features detailed stitching and gold embroidery.
M.Lab（ミムラボ）が紡ぐ、
伝統と革新の美しき調和。
M.Lab's manufacturing begins with carefully selecting each material and bringing out its characteristics to the fullest. While pursuing efficiency, they never compromise on quality. This attitude is firmly reflected in the U1500JP. The delicate stitching and the three-dimensional finish of the toe are all the result of handwork. The cowhide used is particularly soft. It may feel a little tight at first, but over time it will fit your foot, tightening the instep firmly and creating a stable fit. This process transforms the comfort into something special. As Shuji Mimura, who oversaw the production of this model, said, "We will continue to protect the manufacturing unique to Japan," M.Lab combines tradition and modern technology. While taking advantage of the merits of handwork, they pay thorough attention to every detail. The result is condensed into a special pair of shoes called the U1500JP.
ニューバランスの姿勢と交差する
日本の職人技
日本の伝統技術に敬意を表し、
3人の職人にインタビュー。
古くから受け継がれてきた
職人技とブランドの革新性が交差し、
新たな価値を創造する。
The randomness and uncontrollable beauty of mud. Fascinated by the British slipware technique of drawing patterns using liquid clay, he has been creating his own works. Currently, his creations have shifted from tableware to art pieces and vases. He values the flexibility to incorporate new ideas while pursuing his own unique expression and protecting tradition. By focusing on basic processes such as organizing the work area and preparing the clay, unique beauty is born in his works. He also sympathizes with New Balance 's "attitude of pursuing craftsmanship," and feels that his own craftsmanship overlaps with their passion for not only tradition but also evolving craftsmanship. Toba is eager to "disseminate his own works to the world and convey Japanese craftsmanship." He chose to stop making tableware in order to focus on new challenges. The unique beauty of his works and the deep contemplation behind them will resonate with many people.
Tsukumo Kiln Tenshin Toba
Juba Tenshin
During his student days, he encountered slipware, a traditional British technique in which patterns are painted with a mud-like coating, and was so fascinated that he decided to become a ceramic artist. After gaining experience with glass crafts in Okinawa, he studied abroad in the United States and then enrolled in the Kyoto College of Traditional Crafts. After graduating, he did not become an apprentice but instead went independent and built Tsukumo Kiln in Kita-ku, Kobe. He has held exhibitions in galleries both in Japan and abroad, and has received widespread support.
The word "conserve" means to preserve and protect for the future. He embodies that spirit and feels deep joy in connecting cultural heritage to the future as a conservator. While he is studying cultural property restoration at university, he is also engaged in delicate restoration of Japanese paper, such as hanging scrolls, scrolls, and folding screens. His technique of carefully repairing parts damaged by aging and reviving the beauty of the work is highly regarded worldwide. Restoration work is a quiet dialogue between himself and past restorers, but it is also essential to connect with other craftsmen and craftsmen around the world. However, in Japan, the activities of restorers are limited, and there is a problem of an underdeveloped education system. As a result, he is concerned that "younger generations are no longer choosing the path of craftsmen." That is why his mission is to pass on techniques to the future through education. New Balance 's pursuit of evolving with the times while preserving tradition is also related to preservation and restoration. Through this initiative, he aims to rediscover the value of tradition and move forward step by step to pass on its charm to new generations.
Tohoku University of Art and Design, Faculty of Arts
Professor, Department of Conservation and Restoration of Cultural Properties
Keisuke Sugiyama Sugiyama Keisuke
Professor, Department of Conservation and Restoration of Cultural Properties
Keisuke Sugiyama Sugiyama Keisuke
After majoring in cultural property science at Tokyo Gakugei University, he worked at a restoration studio in Kyoto, where he was involved in the restoration of nationally designated cultural properties such as paintings and calligraphy. He gained experience as an exchange researcher at an overseas art museum, and in 2007 he served as a senior conservator at the Hirayama Studio in the Oriental Paintings Restoration Department of the Department of Conservation Science at the British Museum in the UK. He has been working at his current university since 2015. He actively gives lectures and workshops both in Japan and overseas, and is committed to the inheritance and innovation of restoration techniques.
Creating new value while preserving tradition. His work, which he describes as a "flexible tradition" about the history of Edo Kiriko, has a warmth that goes beyond the precision of technology. From the depth of the cut and the sense of size to the ease of everyday use, every detail is carefully considered, and he pursues comfort felt by the user. This perspective deeply resonates with the manufacturing of New Balance. Horiguchi first aspired to Edo Kiriko when he was in the third year of junior high school. It began with a desire to take over his grandfather's work and bring happiness to those around him. That desire has not changed, and he continues to explore design while imagining the user. As he says, "Meeting expectations and defying expectations," Edo Kiriko and New Balance both create real value from the attention to detail. I get the strong impression that by experiencing that value, our daily choices will change and our way of thinking about things will deepen.
Horiguchi Kiriko Toru
Horiguchi Toru
He studied under the second generation Shuseki (Suda Tomio, Koto Ward Intangible Cultural Property), a master of Edo Kiriko, and is active as the third generation Shuseki, inheriting his techniques and traditions. He founded Horiguchi Kiriko, was certified as a traditional Japanese craftsman, and has received numerous awards. His works have been highly praised both in Japan and overseas, including the Grand Prize at the Edo Kiriko New Works Exhibition and the Good Design Award, and his artistic qualities have been recognized on the international stage in New York, Paris, London, and other cities, with many of his works being collected by art galleries and museums. He also continues to promote the appeal of Edo Kiriko in a variety of ways, such as overseeing the lighting and packaging designs of prestigious hotels.
U1500JP
79,200円（税込）
Scheduled to be released on November 28, 2024
Sales at the New Balance official store will be conducted through a pre-sale lottery system.
Applications for the lottery will be accepted online, so please be sure to read the notes before applying.
Advance lottery application has closed
【応募受付期間】
2024年11月1日（金）13:00 ～ 2024年11月11日（月）13:00
※11月1日（金）～11月11日（月）の期間中、
ニューバランス原宿にて、U1500JPの展示も行います。
手染めで仕上げた、
特別なU1500。
藍染めは、単に染めるだけでなく、
染料を最適な状態に保つことが重要。
インディゴが空気に触れて
青に発色する過程を見極めることが、
仕上がりを左右する。
U1500JIは、染料の鮮度を見極め、
絶妙なタイミングで染め上げ、
丁寧な仕上げによって
美しい染めを追求している。
革に染めるのは難しい作業だが、
日本の技がそれを可能にする。
M.Labで仕上げた1500に、
藍の濃さと均一性に細心の注意を払い、
手染めで仕上げた。
日本のクラフツマンシップが詰まった
特別な一足として体現。
「1500」誕生35周年を記念し、
myNB会員様へ
日頃のご愛顧に感謝を込めて、
非売品である「U1500JI」を、
Platinum会員様対象に
抽選で3名様へプレゼントいたします。
詳細は、11月1日（金）メールマガジン購読を
「希望する」にてご登録されている
Platinum会員様向けにご案内予定です。
※10月31日（木）時点でのご登録情報参照
メールマガジン購読は「マイページ」ログイン後、
会員情報変更から確認・変更が行えます。
* During the period from November 1st (Friday) to November 11th (Monday),
The U1500JI will also be on display at New Balance Harajuku.